Smart AdServer signs a contract that is pan-european MEETIC

the best European dating website has plumped for Smart AdServer to handle every one of its web marketing campaigns in France and European countries

Paris, – Smart AdServer, a player that is leading European countries in adserving and electronic marketing, announces that MEETIC, the key European dating agency, has plumped for its marketing way to deliver most of its display promotions in European countries and optimise its campaign to recruit new people.

Established in 2002 by the French born Marc Simoncini, MEETIC could be the leading European agency that is dating. Providing two different services – dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, the uk, Germany, Portugal, Poland, Norway in addition to Netherlands) and Latin America, MEETIC will come in 13 languages. With 945,000 members, and following buyout for the European tasks of its competitor (the usa team IAC and worldwide frontrunner) final February, MEETIC is the benchmark for internet dating in European countries. It really is in specific compliment of a powerful online recruitment policy that MEETIC is in a position to become market frontrunner, across European countries. Regarding the power of the total outcomes, MEETIC chose to carry on its expansion in European countries.

Being mindful of this, MEETIC had been searching for a well balanced, scalable and revolutionary technical solution, handled by a group of specialists, rendering it feasible, regarding the one hand, to control and harmonise every one of its promotions to win new business and improve client commitment in European countries, as well as on one other to analyse performance and quickly determine any return on the investment. After examining all leading technologies in the advertising host market, MEETIC find the Smart AdServer advertiser solution, in specific because of its enhanced functions and genuine ease of use. Additionally, MEETIC’s specific major acquisition issues needed a response that is personalised. Smart AdServers capacity to develop customised functions with very high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now boasting MEETIC among its new clients, Smart AdServer has strengthened its place as a standard player within the French and European areas. “We are pleased to announce the signing for this pan-European agreement with among the biggest advertisers in European countries. This agreement fits completely with your development that is international strategy and bears witness into the undeniable competitive benefits and readiness of Smart AdServer“, claims Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a powerful signal not just for people nevertheless the whole market. The largest players, advertisers, news agencies and marketing homes are actually prepared to imagine a substitute for old-fashioned solutions that are adserving. They’ve been looking for more revolutionary lovers able to aid their jobs. Within an increasingly competitive environment in that the internet marketing market is dominated by three key players, Smart AdServer’s independency from some of these leaders can be reassuring.”

Among its consumers are big news agencies such as for example Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as a big amount of web sites and businesses, including PIXmania, Reed company, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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